Friday, August 21, 2015

Being an entrepreneur


Who are entrepreneurs? We all know the answer to this question, but how many of us really have it in us to be one? Entrepreneurs in some way have always fascinated me - choosing a path different than others, the drive to innovate and not follow the crowd is something that makes them even more unique. They bring about positive effects to the society, community and economy of the nation, and inspire a vast majority that dreams come true.


Recently, I have started reading quite a lot about entrepreneurship and entrepreneurs, and I am amazed with their exceptional business ideas. We see a lot of entrepreneurs; however I am more inclined towards the ones who start from a scratch, innovate and despite the criticism they receive are determined to move and achieve their dreams. The kind of energy they exhibit is contagious; they are here to thrive, survive and be their own boss.

In a country such as ours, anything that deviates from the mainstream is always looked down upon. If you have 9 to 5 desk job you are considered to be more successful and of course an eligible groom or bride. However, the picture is fast changing with a rise in number of start-ups. So what does it really take to be an entrepreneur? How to know your business idea is viable; well start by asking a few of the questions to yourself:

Does the idea aim at solving a problem?

Can it be sold at a reasonable price or does it even have the potential to generate revenue?

Does it appeal to the mass market?

If you have answers to the aforementioned basic questions, then it is most likely that you are on the right track. Apart from a good idea, be a realist, humble, honest and have a proper knowledge about your strengths as well as weaknesses. It might so happen that to make a business work you may have to sacrifice family, friends, time or your social life. Well I am not advocating that you will have to; but you should at least be prepared. Last but not the least, do not be a jack of all trades and master of none, and focus on your vision and goals.

I am an amateur to write about the intricacies of entrepreneurship or entrepreneurs; however they inspire me to believe that dreams can be turned into reality, if you have the determination. This article was a small attempt on my part to talk about a topic that inspires me. In future, I want to meet a few entrepreneurs in Pune, interview them and put forth their thoughts, ideologies and their business ideas.

Please don’t forget to give in your feedback or write me back on madhumita.work@gmail.com and express your views or discuss ideas.




Saturday, August 15, 2015

Ideas that click !

Every aspiring entrepreneur looks out for an idea, a eureka moment that will translate into profitability. Most of them spend lifetime figuring out ways to realize their dreams, while a few take up the courage, and impulsively go ahead with their ideas. BoxMySpace was one such innovative idea that caught my attention, and intrigued me to delve in further to understand this brilliant business concept.

On a lazy Saturday, while I was going through some YouTube videos to kill boredom, I came across an advertisement “BoxMySpace”. Well to be frank I usually skip YouTube ads ( I’m sure most of us do), but this one caught my attention; What a million dollar idea! Imagine a situation wherein you have to move out on a month long business project, and you are in dilemma as to where you can store a few of your personal belongings until you return.

In another case, if your landlord asked you to vacate the place without a prior notice, the first thought would be, ‘Where do I keep my belongings until I manage to find a new place’. Of course, friends, family and relatives are the first ones that come to our mind; however we tend to refrain from bothering them. The founders of BoxMySpace have just managed to understand these day to day issues people might face, and turn into a viable business idea.

Well, BoxMySpace is a unique storage solution allowing people declutter their office or home space in an easy and pocket friendly way. The western market has seen emergence of several self storage concepts, for instance MakeSpace in the United States; however implementing a similar idea in India was something new. The company is a Mumbai-based venture founded by Mr Pratyush, and the service can be availed through a web portal or a mobileapp.



For the customers to avail this service they need to order boxes online, which are then dropped off at the end-users convenience. Now, all the customer needs to do is pack their stuff. The company’s staff then picks up the boxes and transports them to the intended storage location. A customer can retrieve their goods anytime, as and when needed through a simple online process. The company allows people to store their goods for a week, month and more than year. Further, as a part of their value added service, the company offers an insurance of upto Rs. 50,000 per box and Rs. 1,00,000 for the items stored in the space at absolute no cost. These services can be availed by hostelers to travelers.

A concept like this is very new in India, and it would be interesting to see, how the company plans its strategies over the future to gain market share and expand its operations across other cities. But this surely is a good idea, and I am looking forward to experience the services offered by the company. I hope someday, I am lucky enough to have a conversation with the founder, and understand better about their business and future plans. Cheers.
For more information, please visit the company website J